BLOG

TDS Global Solutions (formerly TeleDevelopment) is your indispensable resource for providing news, views, analysis and thought-leadership for the global community.

Achieve Goals with LinkedIn Marketing

LinkedIn-2019-marketers-guide

Generate revenue and quality leads, then increase awareness and engage your audience, and impact every stage of your funnel. So take your marketing initiatives to the next level with LinkedIn.


LinkedIn Marketing 101:

How to Market your Company,
Achieve your Marketing Goals

By MITCH R. CONFESOR
and ANGEL O. PIÑERO

 

So how do you attract and engage your buyers, while delivering marketing content to help them narrow down their options? This is where the LinkedIn social platform comes along to help deliver value to your business.

With the right targeting tools, LinkedIn can help create awareness for your brand and products early in the buying process. After all, 70% of a buyer’s journey is almost always complete even before that buyer reaches out to sales. Meanwhile, the platform’s innovative tools and products can help companies navigate the complex B2B process, where multiple touchpoints influence sales.

And with the right optimizing options, LinkedIn can help you drive the right audiences to take action, helping you generate quality leads and new businesses. LinkedIn can also help position your brand as a thought leader, engaging audiences while forming their perceptions and decisions.

Reach More Audience with Rich Data

The platform can therefore help you segment and reach your audience with its rich member-generated demographic data. In particular, these cover job functions and seniority, company name, geography and industry, and other biographic data.

Also, its interest-based targeting can cover member skills, group membership, and fields of study. Meanwhile, its persona targeting can cover job searchers, opinion leaders, and business travelers, among others. Hence, its targeting tools can reach your target audiences throughout the entire customer lifecycle, including lead generation and customer retention.

In addition, it can help your website learn more about your site visitors, with robust campaign reporting and deeper insights. Also, you can view visitor details such as job title, seniority and function, location and industry with its website demographics tools.

Your brand can now boost customer engagement with cutting-edge LinkedIn content and tools including video and carousel ads.

Building Presence, Utilizing LinkedIn

Just recently, the platform launched a new online course on LinkedIn presence building and ad campaigns. Hence, the course offers your business many lessons on audience targeting and data analytics to maximize ad performance.

To maximize measurement, it helps you measure the bottomline impact of your LinkedIn efforts, including campaign manager and conversion tracking. To note, the course stems from its compilation e-book Sophisticated Marketing resources product tips and expert insights.

Website Demographics: Intuitive Interface

So how does one utilize data and make the most of them? In fact, you can understand, interpret, correlate and use data in the best way to benefit your business.

By adding a new feature to your marketing stack, you can provide the missing puzzle piece. And with LinkedIn Website Demographics, you can create the opportunity for your top level audience to gain insight into the professional makeup of your entire website.

LinkedIn is a tool to help brands and marketers leverage information within the network. Much like in Facebook Pixel, it makes users optimize their websites and see who is actually visiting them. This website demographics tool is a powerful free reporting tracker that leverages information from LinkedIn’s 630 million users globally.

This intuitive interface therefore provides an added layer of insights into the company’s website visitors. Hence, it lets you view and analyze your audience behavior, which would have been inaccessible to other B2B marketers.

      About WordPress     TDS Global Solutions     00 Comments in moderation     New     View Post     SEO     Good SEO score      Howdy, Posted by Mitch R. Confesor | Content Marketing Supervisor  Log Out Edit Post Add New  Warning! Your Yoast SEO Premium license is inactive which means you're missing out on updates and support! Activate your license or get a license here.  To support this plugin and get more features, upgrade to eDS Responsive Menu Pro ? Add title Permalink: https://www.tdsgs.com/achieve-goals-linkedin-marketing/ ? Add FormPayPal Button p Word count: 639 	Draft saved at 11:29:20 am. Last edited by Posted by Mitch R. Confesor | Content Marketing Supervisor on September 17, 2019 at 2:09 pm	 Password protected by 0 role Edit Preview Changes (opens in a new tab) Status: Published Edit Edit status Visibility: Public Edit Edit visibility Revisions: 6	Browse Browse revisions Published on: Sep 10, 2019 @ 14:37 Edit Edit date and time Readability: Good SEO: Good Move to Trash      All Categories Most Used       BPO     Digital Recruitment (Primary Category) Primary     Events     Healthcare     Industry News     Industry Trends     IT-BPM     Medical Coding     recruitment     Thought Leadership     Uncategorized     Versant     Government     HIMAP     Magazine     The Pupil of the Eye     Wellness  + Add New Category Add New Tag  Separate tags with commas  LinkedIn-2019-marketers-guide  Click the image to edit or update  Remove featured image  Consider linking to these articles Talent Trends and the Future of Work Talent Intel: Data Points for Recruiters, Jobseekers Robotics and Automation: RPA Benefits, Application Versant - A Higher Level of Language Assessment What are the Most In-Demand Tech Skills? TDS/Versant Assessment Across Industries Talent Branding: Marketing meets Employer Branding How the Different Generations React to Digital Recruitment Fast4ward 2018: Jobs in the Age of Data-GDPR Talent Intelligence: Data for the Jobs Market Partners State of Creative, Tech Industries Talent Branding for Your Business New Frontier: Disrupting Talent Recruitment  Template  Show sharing buttons.      Content optimization        	     		     			     				     			     			     			     			     				     				     				     			     			     			     		     	      Good SEO scoreSocialAdvanced      Readability Good     LinkedIn Good SEO score  Snippet preview  You can click on each element in the preview to jump to the Snippet Editor. SEO title preview: Achieve Goals with LinkedIn Marketing | TDS Global Solutions Slug preview: https://www.tdsgs.com/ achieve-goals-linkedin-marketing/ Meta description preview: Generate revenue and quality leads, increase awareness, engage your audience and impact every stage of your funnel. Take it to the next level with LinkedIn. Focus keyword Enter a focus keyword Analysis      OK SEO score You've used this focus keyword once before, be sure to make very clear which URL on your site is the most important for this keyword.     Good SEO score This page has 0 nofollowed link(s) and 3 normal outbound link(s).     Good SEO score The focus keyword appears in the first paragraph of the copy.     Good SEO score The keyword density is 1.7%, which is great; the focus keyword was found 12 times.     Good SEO score The meta description contains the focus keyword.     Good SEO score The length of the meta description is sufficient.     Good SEO score The focus keyword appears in 2 (out of 7) subheadings in the copy. While not a major ranking factor, this is beneficial.     Good SEO score The images on this page contain alt attributes with the focus keyword.     Good SEO score The text contains 698 words. This is more than or equal to the recommended minimum of 300 words.     Good SEO score The page title has a nice length.     Good SEO score The focus keyword appears in the URL for this page.  Insights Prominent words  The following words and word combinations occur the most in the content. These give an indication of what your content focuses on. If the words differ a lot from your topic, you might want to rewrite your content accordingly.      website demographics     linkedin     linkedin can help     targeting can cover     can help  Read our ultimate guide to keyword research to learn more about keyword research and keyword strategy.  Thank you for creating with WordPress.	  Version 5.2.3 Add Media Filter by type Filter by date Search Media Attachments list  Attachment Details LinkedIn2019-marketersguide

-o0o-

About TDS (TeleDevelopment Services Inc.)

TDS has in fact established key partnerships with other companies and organizations beyond the IT-BPM industry. It has spent decades providing outsourcing solutions, consulting services, training and development programs, executive search and recruitment, and managed services for crucial departments of BPM operations. Now, TDS serves global clients and various industries. For more info, please email TDS at marketing@tdsgs.com or dial (02)631-8230/(+632)631-8230, or US number (1-888) 788-4441.

LET'S TALK

Talk to us today and find out how we can drive your business to new heights.