Stockholm-based market intelligence and employer branding company Universum Global released its 10th annual World's Most Attractive Employers report in 2018, surveying over 225,000 business and engineering/information technology students.
The students notably came from the world's 12 largest economies. They include Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, South Korea, the United Kingdom and the United States.
In particular, Universum asked them to provide insights on company traits they find most attractive in a potential employer. Moreover, it asked the students on who they perceive to be their ideal employer.
According to Universum, the WMAE has been at the forefront of emerging employer branding trends and tactics. For the past decade, tech brands like Microsoft, Google, Amazon, and Apple have led the pack.
For the 2018 report, Universum dived into the global employer branding tactics resonating with the upcoming workforce, providing information and comparisons to allow businesses to emulate tactics in their own employer brand strategy.
Specifically, US companies were on the rise among the WMAE. In 2009, around 52 percent of WMAE were in Europe and 46 percent in the US. A decade later, however, 52 percent were in the US and 42 percent in Europe.
In 2009, the top 30 employer rankings contained only two automotive companies, BMW and Daimler/Mercedes-Benz. For 2018, there were seven automotive brands.
Compared to 10 years earlier when they were not yet represented, three fashion players made the new list. Adidas, Nike and Louis Vuitton were in the Top 30 employers for 2018.
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TDS has established key partnerships with organizations to serve and stimulate growth in the IT-BPM industry. It has spent decades providing outsourcing solutions, management consulting services, talent assessments, executive recruitment, and vendor selection & management for crucial departments of call center operations. For more info, please email TDS at marketing@tdsgs.com or dial US number(1-888) 788-4441.
