Your sales team is great at sales... that’s why you hired them. Don’t let them waste their time on cold calling when they could be closing deals. Trust our outbound call center partners to identify potential customers, turn them into qualified prospects, and send them your way to become new customers.
Lead Generation in BPO, or business process outsourcing, involves identifying and engaging with potential leads to build a pipeline of potential customers for a business's products or services. BPO companies specialize in lead generation campaign execution on behalf of their clients, leveraging contact center employees to perform outreach and generate quality leads for business growth. Outsourcing this work allows the client’s sales reps to spend less time on outreach and more time closing deals.
Typically, lead generation in BPO can be broken down into three different processes:
Outsourced lead generation identifies potential leads for a business and creates interest in products or services to build a database of prospects for qualification.
An evaluation of prospects' needs and readiness to buy helps companies achieve higher conversion rates by ensuring that only quality leads are sent to their sales reps.
Appointment setting is the final step in the outsourced lead generation and qualification process, where meetings are scheduled between qualified leads and the sales team.
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When delivered by experienced call center agents equipped with a well-designed script, structured outbound cold calling is the perfect solution for identifying and qualifying leads. Our lead generation partners specialize in identifying leads that meet clients’ specific criteria and providing sales reps with a steady stream of qualified leads to pursue. Leveraging BPO lead gen services frees your sales reps to focus on selling to a steady stream of quality prospects, driving business growth by optimizing this critical team’s revenue-building efforts.
When comparing outsourced lead gen costs with in-house efforts, the results are clear: outsourcing efforts cost less and result in higher-performing leads. It streamlines your sales process by eliminating the need for time-consuming lead research and dialing phone numbers all day long. By giving your salespeople more time to focus on actually selling your products and services, outsourced lead generation delivers higher yield at lower cost than in-house lead gen.
Still unsure about the benefits of outsourcing lead generation? Try a split test with your current team and see the outsourcing difference for yourself.
When contacting potential leads, the call center agents at outsourced lead generation companies make sure to communicate your company's benefits and value propositions in an engaging and non-intrusive way. While this often results in qualified leads scheduling appointments with your sales reps, sometimes, leads may not convert immediately. Even the leads who aren't ready to convert at that time will walk away with a newfound awareness and positive impression of your brand. These impressions are crucial, as these potential customers are more likely to recall your brand as a solution to their problem down the road.
By passively growing brand awareness and providing your sales team with a constant supply of high-quality leads, outsourced lead generation drives increased customer acquisition, higher conversion rates, and improved cross-selling/upselling for higher average order values.
Contrary to the initial perception of added expenses, outsourced lead generation can be a very cost-effective solution. Our clients have consistently found that BPO lead gen services are more efficient and economical than in-house lead generation. This efficiency allows you to optimize your sales and marketing budgets, focusing on your most valuable initiatives and driving further growth.
High-quality customer care provided around the clock and across a wide range of industries
Omnichannel answering service support for all inbound channels — from fielding phone calls to replying to chats, emails, and more
Prospecting, cross-selling, up-selling, and follow-up calling that adheres to all legal requirements and avoids costly fines
Structured outbound activity to drive incremental revenue and new customer acquisition
IT support to allow more bandwidth for your internal resources to handle critical and escalated issues
Back-office operations that can be outsourced to enable you to focus on core business functions
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Our outsourced lead generation partners are experts in what they do and have developed several lead generation strategies to fill your sales pipeline over the years. Some strategies involve heavy-duty research and hours of cold calling, while others simply require spending time calling and qualifying the overwhelming number of leads that come in from your website. Either way, the result is a list of thoroughly vetted and qualified prospects primed for conversion.
Our partners follow a systematic approach to B2B lead generation that focuses on identifying decision makers. Outsourced lead generation is more than telemarketing. Just share details regarding your target audience, and your outsourced team will get to work identifying and qualifying potential leads.
Our call center partners make phone calls until they have established a connection and verified the contact’s details. Then, they enter all potential customers into a CRM to track prospect status and log time spent reaching out. Your sales team will receive qualified contacts in small batches or as a complete list to fill your sales pipeline.
Lead generation services can stand alone, where agents work to find, qualify, and send new leads that will optimize your in-house appointment-setting efforts.
However, lead generation is just one of the call center solutions that our outbound calling partners can provide. When paired with more general outbound calling goals, the process involves call center agents first identifying the lead, then working that lead until a sales appointment is set. At that point, processes are turned over to your sales team to finalize, or we can build the program to complete your full sales process!
You can work with your outsourced partner on quality monitoring of real-time metrics, or simply compare previous lead gen efforts with new results from your outsourced partners. You can also confirm that the customer experience is being maintained to your brand’s standards by listening to recordings between agents and callers. We’re confident that you’ll be satisfied with your call center outsourcing results.
Yes, as businesses grow, we have noticed that lead generation efforts are becoming more and more commonly outsourced amongst our clients.
Additional common BPO efforts include inbound customer support, back office services, and responding to social media communications — all operations that we support clients in outsourcing.
You want to generate more qualified leads and drive business growth; we provide you with industry-leading outsourced lead generation service providers to get the job done. We’ll ask a short list of questions regarding your goals, communication preferences, management style, and budget, and then match you with the perfect outsourced provider to meet your needs and fuel your sales pipeline.
At TDSGS, we are your partner in growth. Reach out to us today to discover why we are the go-to for finding the best lead generation services!
Our custom-built solutions are specially designed to meet your business objectives, connecting you with the right provider for your needs. Connect with us today, and find out how we can drive your business to new heights.