Don’t let your sales team waste their time on cold calling when they could be closing deals. Trust our proven call center partners to identify potential customers, turn them into qualified prospects, and send them your way to become new customers.
Lead Generation in business process outsourcing (BPO) involves identifying and engaging with potential leads to build a healthy sales pipeline of potential customers for a business's products or services. BPO companies specialize in lead generation strategies and campaign execution on behalf of their clients, leveraging contact center employees to perform outreach and generate high-quality leads for business growth. Outsourcing this work allows the client’s sales reps to spend less time on outreach and more time closing deals.
Outsourced lead generation agents engage your target demographics, sparking interest in your products or services and building a database of prospects for qualification.
An evaluation of prospects' needs and readiness to buy helps companies achieve higher conversion rates by ensuring that only quality leads are sent to their sales reps.
Appointment setting is the final step in the outsourced lead generation and qualification process, where meetings are scheduled between qualified leads and the sales team.
With decades of experience and a vast vendor network, we match businesses with the solution providers to best satisfy their operational needs.
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Compared to running lead generation in-house, outsourcing costs less, lowers your cost per lead, and delivers higher-quality prospects. It streamlines your sales process by eliminating the need for time-consuming lead research and dialing phone numbers all day. By giving your salespeople more time to focus on actually selling your products and services, outsourced lead generation delivers higher yield at lower cost than in-house lead gen.
Outsourced lead generation provides the flexibility to scale your team up or down based on demand. During busy seasons or new product launches, you can quickly add more agents to handle higher outreach volume. When demand slows, you can scale back without the overhead of hiring or downsizing an in-house team. This adaptability keeps costs under control while ensuring your sales reps always have a steady pipeline of qualified leads from your target audience to pursue.
When reaching out to potential leads, call center agents at outsourced lead generation companies present your company’s benefits and value clearly and professionally. Many of these conversations lead to qualified appointments with your sales reps, though not every lead will be ready to convert right away. Even those who do not convert immediately gain awareness of your brand and understand the value you offer, making them more likely to consider your company when the need arises later.
Outsourced lead generation helps you get more value from every marketing dollar. By turning awareness into qualified leads and reducing the cost of customer acquisition, it improves the return on your campaigns. Lower overhead and better conversion rates mean your budget goes further, giving you stronger results without added spend.
Finding the right outsourcing partner for lead generation can be challenging. With our call center consulting services, you get guidance in choosing a provider that fits your goals, budget, and sales strategy. We do the vetting for you, ensuring the partner you work with has proven performance and skilled agents with knowledge in your industry. By working with us, you avoid the risks of trial-and-error selection and gain confidence knowing your lead generation partner can deliver consistent, data-driven results.
From strategy to execution, our partners help you achieve stronger sales outcomes while simplifying workflows and keeping costs under control. Here’s how it works:
With over 30 years of experience, TDS Global Solutions has helped businesses across industries find the ideal outsourcing partners to meet their unique business needs. Whether supplementing an in-house team or fully outsourcing, businesses benefit from expert call center agents handling a range of outbound tasks.
Here’s a snapshot of just a few of the industries that can benefit from outsourcing outbound call center services:
Patient outreach, appointment setting, follow-ups, and proactive engagement for medical, dental, vision, and related industries to improve care and reduce no-shows
Customer engagement, order confirmations, upselling, abandoned cart follow-ups, and loyalty program outreach.
Lead generation, appointment setting, client nurturing, and follow-up communication for property buyers and sellers.
Customer acquisition, loan and credit card promotions, fraud prevention outreach, and retention campaigns.
Subscription renewals, customer winback, service upgrades, and troubleshooting outreach.
Reservation confirmations, guest satisfaction surveys, loyalty program enrollments, and promotional outreach.
Omnichannel customer support for all inbound channels—from fielding phone calls to answering services for chats, emails, and more.
Prospecting, cross-selling, up-selling, and follow-up calling that drives positive revenue results, adheres to all legal requirements, and avoids costly fines.
Support for a range of campaigns, including product promotions, customer outreach, surveys, and service reminders.
Sales support to amplify revenue growth by strengthening sales operations and lowering customer acquisition costs (CAC).
Real-time live chat solutions via a chat interface, SMS/text, direct messaging, and more.
High-quality customer care provided around the clock and across a wide range of industries.
Back-office operations that can be outsourced, enabling you to focus on core business functions.
Technical support to allow more bandwidth for your internal resources to handle critical and escalated issues.
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