Consider this: there are at least 48 Million Facebook users in the Philippines updating, liking, sharing, and commenting in their respective accounts at least 3hrs. per day. Approximately 68% of the users or 33 Million Pinoys are within the employable age range of 20-49 years old. If these profile numbers do not make a recruiter salivate, then I say it is time to change your company’s recruitment strategies.
Factor in the fact that there are 12 Million or so users who are in the 13-19 years old range. These talents are still holding pencils but you can already deliberately and sustainably put out ads. Position these ads to talk about your brand. Highlight the reason why it will be awesome to be working for you in the future.
Also Read: Outlining Recruitment Process Improvements
‘The younger generation is growing up on Facebook, so this would be their go-to guide for whatever they are searching for. Recruiters would be playing it smart by fishing for the younger generation job-seekers on the platform or social network that they feel most comfortable with." (linkhumans.com/blog/rise-facebook-recruitment)
Almost like Google, the social platform is now being used to retrieve and process data. The Filipinos’ affinity to the social platform has bordered on addictiveness. This notion can assure you of very good engagement results if you are able to share eye-catching content.
“Facebook is really a sharing platform (Forbes)” - put out relevant information to your target audience and you can expect it to go viral within hours.
Also Read: How the Different Generations React to Digital Recruitment
Lastly, and related to the point raised earlier, much of the social platform activity is concentrated on posting and reacting to ‘selfies’ or ‘welfies’ and there are not too many companies that have considered using the platform for attracting talents. Scour through the talent base while your competitors are still busy doing their recruitment activities elsewhere.
BPOCareerHub (www.bpocareehub.com) specializes in recruitment and digital marketing solutions. Email us at firstname.lastname@example.org should you wish to know
more about our service offerings.
About TDS Global Solutions (formerly TeleDevelopment Services Inc.)
TDS has established key partnerships with organizations to serve and stimulate growth in the IT-BPM industry. It has spent decades providing outsourcing solutions, management consulting services, talent assessments, executive recruitment, and vendor selection & management for crucial departments of call center operations. For more info, please email TDS at email@example.com or dial US number (1-888) 788-4441.